MARKETING SERVICES BY SUMMIT
Most business owners recognize the importance of a good marketing plan, but few realize just how extensive that marketing plan should be. Marketing entails far more than just the promotion of a company; it includes understanding your customer base, developing a brand, streamlining the sales process, and strengthening customer relations in order to build and maintain a strong client base.
In order to position yourself competitively in the market, you need to build a recognizable brand that is associated with the qualities that consumers and clients value. Summit can help you develop a brand management strategy and support it through these programs
Many organizations miss out on potential sales not because of an inferior product, but because their sales process is not as effective and efficient as it could be.
➢ Market Analysis – Developing an understanding of the needs of your potential customers
➢ Sales Training – Improving the success rate at closing potential business
For many companies, their existing client base represents one of their most underutilized markets. Strong organizations have a plan for marketing to clients to both retain their business and to round out those accounts.
➢ Account Development – Identifying and offering new products and services
➢ Client Retention – Maintaining a relationship to help ensure continued business
Curt Henry is a seasoned business executive with seven years general management experience and over 20 years in domestic and international marketing and sales. In 2000, Curt was chosen to lead the turnaround of a local manufacturing company with struggling product lines.
John comes to Summit with over 30 years of experience in sales, marketing, management and business development with 27 of those being in various sales and management positions with an international Fortune 100 company.
Rick Keller has been in graphics arts and marketing for over 25 years. He has an extensive knowledge of not only creating the design, but what makes it work in the market place.
Scott comes to The Summit Companies after a long career in the restaurant and hospitality industry, where he served in various operational and supervisory management positions. His leadership and skills propelled his unit to a company “Restaurant of the Year”…